UK's Top Drawing & Coloring Android Apps in Q4 2020: A Sensor Tower Data Review

The last quarter of 2020 saw notable activity in the Drawing & Coloring category on the Android platform in the United Kingdom. Sensor Tower's data presents an overview of how the top applications in this segment performed in terms of downloads, revenue, and active users.

Happy Color®: Coloring Book, from publisher X-FLOW, showed a strong finish to the year with an increase in weekly active users from 180K in late September to 195K by the end of December. Downloads peaked at 20K in the week leading up to Christmas, while revenue soared to $974K in the final week of December.

Pixel Art - Color by Number by Easybrain also saw a rise in engagement, with active users growing from 98K to 118K over the quarter. The app's downloads reached a high of 31K in late October, and its revenue climbed to $781K in the last week of December.

Lion Studios' Silhouette Art, which was released in November 2020, captured users' attention with downloads jumping from 2K in its release week to over 46K in early December. The app's weekly active users showed a significant upward trend from 2K to 46K in the same period.

Paint by Number: Coloring Game from Oakever Games experienced a steady increase in weekly active users, ending the year at 167K, up from 142K at the start of Q4. Its downloads saw a sharp rise to 16K in the week of Christmas, and revenue reached a notable $1M in the final week of 2020.

Lastly, Line Up: Draw the Criminal by Kwalee Ltd had varied performance with weekly active users peaking at 25K in early November before settling at 17K at the year's end. The app's downloads experienced a notable increase to 17K in early November but showed a decrease towards the end of December.

For more detailed insights and data, Sensor Tower's platform offers an in-depth look at app performance across various markets and categories.